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[vc_section full_width="stretch_row" css=".vc_custom_1521399930428{background-image: url(https://www.geneaccount.com/wp/wp-content/uploads/2018/03/perhe_haalea.jpg?id=30714) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_row][vc_column][vc_text_separator title_level="h4" title="Genetic Testing – What's In It For Me?" color="black"][vc_single_image image="32175" img_size="full"][vc_column_text css=".vc_custom_1528804075816{padding-top: 50px !important;}"]Understanding genetics is fairly simple and straightforward. But how to implement the data into practice – that’s where in-depth understanding steps in. One can find out their whole genome for about 1,000 € - but what do you do with all that information? The data itself does not benefit an ordinary consumer and it does not affect one’s daily behavior. I would go as far as claiming, that knowing one’s full genome is not even nice-to-know information without having the understanding of how to utilize it.

[vc_section full_width="stretch_row" css=".vc_custom_1521399930428{background-image: url(https://www.geneaccount.com/wp/wp-content/uploads/2018/03/perhe_haalea.jpg?id=30714) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_row][vc_column][vc_text_separator title_level="h3" title="What's Cooking in the Heat of Healthcare? " color="black"][vc_single_image image="31244" img_size="full"][vc_column_text css=".vc_custom_1524829587757{padding-top: 50px !important;}"]Wednesday morning looks rainy and foggy from the 26^th floor at Gothia Towers – a hotel hosting the annual health tech conference MIE2018 (Medical Informatics Europe) alongside with Vitalis 2018 fair. The crème de la crème of the health industry from Sweden and the neighbouring countries have gathered here for this week.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]The program is full of interesting and innovative speeches and topics that make you furiously google their meanings. I had the pleasure of meeting the Microsoft robot, virtual reality seems to be the norm rather than an exception and elderly people can relax: a hall full of exercise equipment assisted with AI. These ideas could sum up the days spent in Gothenburg.

[vc_section full_width="stretch_row" css=".vc_custom_1523444705827{background-image: url(https://www.geneaccount.com/wp-content/uploads/2018/04/tausta_helix.jpg?id=31202) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_row][vc_column][vc_text_separator title="Your genes make you YOU" color="black"][vc_single_image image="31207" img_size="full"][vc_column_text css=".vc_custom_1523455904826{padding-top: 50px !important;}"]We are all unique with different looks, heights and shades. Taking a step further, all living creatures are very different. Whether you are a banana or a human, a huge difference in practical terms. Impossible to mistake one for the other. But wait, here comes the fun part: it is our genetics that differentiate one from another. A banana from Bob.

[vc_section full_width="stretch_row" css=".vc_custom_1522997775552{background-image: url(https://www.geneaccount.com/wp-content/uploads/2018/03/tausta_punainen_haalea-1.jpg?id=30932) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][vc_row][vc_column][vc_text_separator title="ÄLY Seminar 20/3/2018"][vc_single_image image="30892" img_size="full" css=".vc_custom_1521657106000{padding-bottom: 50px !important;}"][vc_column_text]Ä.L.Y. stands for Intelligent Personalized Medicine - this event truly lived up to its name.